Two NHL Defensemen sue company over use of their likeness

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TJ Tucker
April 21, 2024 (10:52)

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Photo credit: NESN

John Carlson of the Washington Capitals and Charlie McAvoy of the Boston Bruins have launched a lawsuit against a marketing firm alleging misuse of their likeness.

Sports law reporter Jason Morrin has outlined a lawsuit filed in New York by John Carlson of the Washington Capitals and the Boston Bruins Charlie McAvoy, both high profile NHL defensemen. It is against a company called IF Management

"NEW: Star NHL Defensemen Charlie McAvoy and John Carlson sue IF Management and its owner for alleged false and unauthorized use of their NIL (name, image, likeness).

Both players are represented by Alexander Aigen for marketing. Aigen entered into an employment agreement with IF in October, 2022, but was terminated without cause in October, 2023.

Carlson and McAvoy allege IF continued to use their likenesses thereafter without permission."

Morrin states both Carlson and McAvoy expressed their intent to leave IF Management as clients in via email in Nov. 2023. In Jan. 2024, a letter was sent to lawyers for IF Management demanding it stop using their likeness.

"Counsel for plaintiffs sent a letter to counsel for IF Management on January 22, 2024, demanding removal of Plaintiffs' Images from all of IF Management's websites."

Counsel for plaintiffs sent a letter to counsel for IF Management on January 22, 2024, demanding removal of Plaintiffs' Images from all of IF Management's websites. pic.twitter.com/i91YIKgkaI� Jason Morrin (@Jason_Morrin) April 19, 2024

The pair of blueliners made a total of six complaints in the court filing in New York. No specific monetary amount is mentioned.

Plaintiffs made six total claims against IF Management and Steven Herz, including Violation of NY Civ. Rights Law, Deceptive Trade Practices, Violation of the Lanham Act, and Misappropriation of Name or Likeness.

Both players will play in playoff games this weekend. pic.twitter.com/yrt9r82oEE� Jason Morrin (@Jason_Morrin) April 19, 2024

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21 AVRIL \| 221 ANSWERS Two NHL Defensemen sue company over use of their likeness Who do you think is going further in the playoffs between John Carson of the Washington Capitals and Charlie McAvoy of the Boston Bruins?
McAvoy	161	72.9 %
Carlson	37	16.7 %
Not sure	23	10.4 %
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