Dallas Stars turn Taylor Swift's podcast moment into gold comedy

The Dallas Stars are known for having one of the sharpest social media teams in hockey, and they showed it again after Taylor Swift's appearance on the «New Heights» podcast.

What started as a funny story about Travis Kelce sending Swift otter videos quickly turned into an unforgettable Stars moment, all thanks to the nickname of their starting goalie, Jake Oettinger.

On the show, Swift laughed about how Kelce constantly sends her clips of otters. The story went viral, spreading fast across sports and pop culture outlets. For the Stars, it was the perfect opportunity.

Their Instagram account edited the podcast clip into a highlight celebrating Oettinger, affectionately known as «Otter» to teammates and fans. The post gained traction right away, proving how seamlessly hockey can slip into the mainstream conversation when timing is right.

The goalie has been one of the franchise's most important pieces in recent years, earning the nickname «Otter» not just for his name but also for his unique, composed personality in net.

The Stars cleverly spliced in Oettinger highlights, making it look like Swift was talking directly about their goaltender.

Here it is :

The crossover also came at the perfect time. Swift's podcast appearance smashed records, pulling in millions of viewers in just 24 hours. By tying their brand to that viral moment, Dallas managed to slip into one of the most-talked-about pop culture stories of the summer.

I think this is one of the smartest and funniest examples of how a team can use social media to stay relevant beyond hockey. It made me laugh, but it also reminded me how valuable Oettinger has become as both a player and a personality in Dallas.