Hockey Canada loses another major sponsor
PUBLICATION
Liam
July 17, 2023 (11:31)
After being mired in scandals the last few years, the entire organization of Hockey Canada has seen a massive overhaul of their executive and financial overlook. Now expecting results of an investigation into the 2018 World Juniors scandal, even more sponsors are rescinding their support of Hockey Canada.
According to a new report from Susan Krashinsky-Robertson of the Globe and Mail, Nike has permanently pulled their sponsorship of Hockey Canada as of today, ending a previous �pause' period on their financial commitments.
Other major sponsors, including Esso, Telus, and Tim Hortons, who have also paused their sponsorships of Hockey Canada, could follow suit with Nike in pulling their support, considering the results of the upcoming investigation are expected be horrific.
Although a complete executive overhaul has taken place since the first allegations against the organization, it seems Hockey Canada will be dealing with a public image crisis for the foreseeable future, as they should. For an organization with a mandate of growing the game and making it more accessible to children in Canada, their legacy will be one of scandals, misogyny, coverups, and protecting the legacy old boy's club.
|
48 minutes ago | By Graham Montgomery Jeff Marek Reveals Shocking Trade The Toronto Maple Leafs Almost Made Involving William Nylander |
|
13 hours ago | By Graham Montgomery Terrible Injury News Revealed by Vancouver Canucks Head Coach Rick Tocchet on Captain Quinn Hughes |
|
14 hours ago | By Graham Montgomery Report: Bruce Cassidy and Peter DeBoer Blocked One Player from Joining Team Canada Due to Past History |
|
15 hours ago | By Daniel Lucente Peter Laviolette Makes his Feelings Known and Challenges Rangers' Matt Rempe To Step Up In A Very Key Area |
|
16 hours ago | By Graham Montgomery NHL Players Take a Shot at John Tortorella and Mike Babcock in Recent Player Poll |
|
17 hours ago | By TJ Tucker Beloved Hockey Writer and Analyst Searches for Organ Donor to Save his Life |
|
18 hours ago | By Julien Trekker Major Announcement: Patrick Kane Makes NHL History in Last Night's Win vs the Seattle Kraken |
|
19 hours ago | By Daniel Lucente Analyst Hints J.T. Miller Trade Could Trigger a Star Forward's Exit from the New York Rangers |
Previously on Bladeofsteel