When the NHL agreed to a deal worth north of $70,000,000 with Adidas to replace Reebok as the official NHL jersey brand it was lauded as a major win. Now 5 years later Adidas has decided they no longer want to be in business with the NHL. Adidas has 2 years remaining on their contract that they will fulfil.
This is a major loss for the NHL, but it is also a major loss for players like Connor McDavid. Adidas has informed any of their player ambassadors that they will not be renewing any deals going forward.
