William Nylander signs a new contract, but not with who or for what you might think
One of the benefits of being one of the top players in the NHL and playing in a market like Toronto is some of the endorsement deals. For William Nylander after his first point per game season, he's not a highly coveted player. Nylander is coveted not just by other teams, but by advertisers as well.
For most of his contract Nylander has been a loyal user of Bauer custom sticks, but it appears that has changed. Today footage leaked of the new promotional material for Nylander's new agreement with Sherwood.
Nylander isn't the only high profile stars switching to Sherwood as Matthew Tkachuk made the switch recently. Sherwood has also come to an agreement with Connor Bedard, who will likely become the face of the organization going forward.
This is a great move for both the players and Sherwood, who were in desperate need for a change to their marketing strategy.
|
6 hours ago | By Graham Montgomery Hockey Fan Tragically Passes Away After Medical Emergency During Game |
|
6 hours ago | By Graham Montgomery Rumours Swirl in Vancouver As New Report Fuels Elias Pettersson Trade Buzz |
|
10 hours ago | By Graham Montgomery Talks Heating Up for a Major Blockbuster Trade Involving the Philadelphia Flyers and Two Canadian Teams |
|
11 hours ago | By Julien Trekker NHL Star Goalie Willing to Waive No Movement Clause to Join Stanley Cup Contending Team: Per Pierre Lebrun |
|
12 hours ago | By Graham Montgomery Kyle Dubas Shockingly Terminates the Contract of Former Fourth Overall Pick |
|
14 hours ago | By Julien Trekker Team Canada Places Top Forward On Alert To Potentially Replace Sidney Crosby: Per Darren Dreger |
|
15 hours ago | By Daniel Lucente Sports World Mourning as Legendary Chicago Bears and Buffalo Bills Head Coach Sadly Passes Away |
|
16 hours ago | By Julien Trekker Elliotte Friedman Reveals the Surprise Team that will Shake up the Trade Deadline |
Previously on Bladeofsteel