The NHL is the only league in the world that plays an 82 game regular season, just to create a convoluted playoff structure. Teams play all season to make the playoffs, to see themselves matched up against a Divisional rival while other teams benefit from much easier matchups. It happens every year.
Teams should be rewarded for their play with a favourable matchup. But that's not what Gary Bettman and the NHL has decided was best. Because of this weaker divisions such as the Pacific find themselves with easier playoff matchups, due to the division being less talented.