If you watched the most recent World Juniors tournament you maybe have noticed the boards were lacking sponsors. Companies like Canadian Tire, Telus and others pulled their support of the tournament in an attempt to invoke change. But up until now Hockey Canada has refused.
Ultimately though money is all that matters to an organization like Hockey Canada and according to the Globe and Mail that was recently on display. According to the Globe and Mail, Hockey Canada recently reached out to corporations to try and compromise to receive sponsorship dollars.
As organizations are looking for full scale changes, Hockey Canada simply approach their sponsors in an attempt to sacrifice certain members in exchange for sponsorship dollars. Further proving Hockey Canada's corruption at the core.