Sportsnet's Elliotte Friedman basically talks for a living, so he's bound to make the odd mistake on the air. Unfortunately for him, the line he botched on Wednesday came out as something pretty vulgar and hilarious that he may not live down for awhile.
This probably would have gone viral regardless of who said it, but the fact that it was Elliotte Friedman, of all people.. I think it's safe to say that neither his co-workers nor the players and other hockey personalities he speaks with will let him forget about this one!