The All-star weekend has been underwhelming to this point and it doesn't appear to be getting any better. With this latest announcement from the National Hockey League, part of the festivities won't happen.
According to NHL public relations, they have announced due to severe weather conditions including high winds, the Truly Hard Seltzer NHL all-star beach festival has been cancelled today, take a look:
While it's admirable to put on an event like this so players can spend more time with their families and such, I disagree. With the state of the All-Star game as it stands, I think it hurts the NHL and their branding efforts as a whole.
