On February 8th, 2019 the Senators released their "Love is Love" campaign to try and reach out to members of the local community who had felt left out or under represented. This was a huge step forward for the Sens organization, but apparently not something Eugene Melnyk approved of.
After seeing the Twitter campaign Melnyk, who was incensed, immediately called the person in charge and had this to say:
The reference to dogs referred to the Senators commitment in the community to local animal rescues where they'd ran promotions earlier in the season. Despite Melnyk's objections the campaign ran as advertise as part of the NHL's "Hockey is for Everyone".
There were also reports of workplace abuse. The Athletic shared the following story of one employee in particular, who had suffered the brunt of Melnyk's abuse:
In an email received a month earlier Melnyk sent the following message:
These emails have been reviewed and verified by The Athletic. This unfortunately goes on to show the issues and struggles that went on behind the scenes.
As the Senators work to find their next owner, hopefully whoever takes over can help to fix the toxic culture behind the scenes.