For the first year of their existence, Utah will be keeping it simple and going with 'Hockey Club' as their nickname or 'HC' for short. The reason being is that they didn't want to rush the branding process and it takes quite a while to nail down branding, logos and jerseys for any professional sports team, sometimes as long as 12 to 18 months. The second phase of Utah's fan vote began earlier this month and ran until June 20th, so it shouldn't be too long until we officially hear their team name.