The World Championships have suffered over the years when it comes to getting top players. It takes place during the NHL playoffs, meaning players still in it won't leave, and several players opt to take the time off instead. Because of that, ratings for the tournament, and interest as a whole, have suffered. However, having Connor Bedard,
whose bubble helmet recently saved him from serious injury, could serve as a huge boost in eyes on the product. If they could convince Crosby to play alongside him, the 2024 World Championships would likely have more viewers than it's had in a long time.