One of the most important aspects of any President of Hockey Operations job is to making sure there are butts in the seats. At times attendance numbers alone can drive franchises to make dramatic roster decisions. Failure to generate revenue and encourage fans to attend games, have forced many teams to skip the rebuild and instead mortgage their future to be a playoff competitor.
When Kyle Dubas accepted the role with the Pittsburgh Penguins it came with lofty expectations. It also came knowing that the team wouldn't be competitive forever. Unfortunately for Pittsburgh and their fans I don't think anyone could have predicted how bad things would be this soon. Especially after the team made a gigantic splash this summer and acquiring Erik Karlsson.
While a match up against the San Jose Sharks isn't the most appealing for any hockey fan, the Penguins still need to draw fans to the game. This especially rings true under the Fenway Sports model under which they operate.
Despite what fans think, Pittsburgh has not always been a hockey town and before acquiring Sidney Crosby through the NHL draft nearly lost their team. Since acquiring Crosby, the team has been in NHL powerhouse, but there have always been questions of what will happen when his time in Pittsburgh comes to an end. Does this market have the appetite for a rebuild? Or will interest wane almost immediately?